The Brand YOU

Answer to your first opportunity with competence and consistently to the rest with character

The whole concept of you as a brand isn’t novel any more. Today, a good number of people understand that they have a reputation/brand that they have consciously or unconsciously developed and that this reputation to a large extent decides how much opportunities people throw their way and how much success they achieve in life. However, I have come to know that strong brands are built deliberately and on purpose and good success is always intentional.

How then exactly do you build a strong personal brand? How do you ensure that people know you for what you want to be known for? How do you make certain that you are not mis-communicating your brand and that your brand isn’t being misunderstood by the people who interact with it?

The place to start is to engage the power of focus. Focus isn’t just the ability to stick to one thing; it is likewise or even more importantly the ability to say no to everything except one thing. Strong brands are built on the significance of one; their ability to be the first associative name when that thing is mentioned. Let me give you examples, when I say nation building, Fela Durotoye comes to mind. When I say change (good or bad), APC comes to mind. When I say soft drink, your mind easily remembers Cocacola. That’s the power of one. So first, identify your one thing.

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After identifying that thing, build your expertise and make enough noise till someone gives you a chance. One grave mistake to do in life is to wink in the dark. You have both wasted your effort as well as denied others the opportunity to experience something good. Yes it’s true that opportunity eventually finds the prepared, but sometimes it finds the fool who isn’t ready for it first especially if the prepared does nothing to be noticed. You must be ready to do all it takes to promote yourself and whatever it is that you do. Stop at nothing to raise your voice; to raise your work!

When opportunity eventually shows up, make sure you exceed expectations. Surprise them and give them more than what they bargained for. One thing that would do is that it will bring them back again. The second time they come, show them they can trust you by being consistent with the experience you delivered the first time.

It takes character to treat every honour as a privilege

However, you can only achieve this if you understand that the first time you get an opportunity, it is a privilege; the second and subsequent time, it is an honour. You must nonetheless be willing to treat every opportunity as a privilege so that you always give your best, thereby always earn the right to more honor.

Obviously, it takes character to treat every honor as a privilege, and character is the end product of a life lived completely on values. Your values are the things that you stand for. They must be invaluable to you because once they have a price tag, someone will pay you to compromise. Do you have values?

So here is the flow of thought:  Values will form your character. Character will enable consistency and competence. But competence should be specialized. Specialized competence should be promoted so as to attract opportunity. When opportunity shows up, character must not die; answer to your first opportunity with competence and consistently to the rest with character.

Afolabi 2(1)

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